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The AI Resilience Report helps you understand how AI is likely to impact your current or future career. Drawing on data from over 1,500 occupations, it provides a clear snapshot to support informed career decisions.
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Last Update: 5/19/2026
Your role’s AI Resilience Score is
Median Score
Meaningful human contribution
Measures the parts of the occupation that still require a human touch. This score averages data from up to four AI exposure datasets, focusing on the role’s resilience against automation.
Low
Long-term employer demand
Predicts the health of the job market for this role through 2034. Using Bureau of Labor Statistics data, it balances projected annual job openings (60%) with overall employment growth (40%).
High
Sustained economic opportunity
Measures future earning potential and career flexibility. This score is a blend of total projected labor income (67%) and the role’s inherent ability to adapt to economic and technological shifts (33%).
Med
This reflects the reliability of your score based on the number of data sources available for this career and how closely those sources agree on the outlook. A higher confidence means more consistent evidence from labor experts and AI models.
Most data sources align, with only minor variation. This is a well-supported result.
Contributing sources
Online Merchants are somewhat more resilient to AI impacts than most occupations, according to our analysis of 5 sources.
Online merchants are labeled "Mostly Resilient" because while AI is taking over the repetitive, time-consuming tasks — like writing product descriptions, managing orders, and optimizing listings — the strategic and creative work that actually makes a business successful still needs a human behind it. Things like spotting emerging trends, building a brand that customers connect with, choosing the right suppliers, and deciding which AI suggestions are actually worth using all require judgment and creativity that AI can't replicate on its own.
Read full analysisLearn more about how you can thrive in this position
Learn more about how you can thrive in this position
This role is mostly resilient
Online merchants are labeled "Mostly Resilient" because while AI is taking over the repetitive, time-consuming tasks — like writing product descriptions, managing orders, and optimizing listings — the strategic and creative work that actually makes a business successful still needs a human behind it. Things like spotting emerging trends, building a brand that customers connect with, choosing the right suppliers, and deciding which AI suggestions are actually worth using all require judgment and creativity that AI can't replicate on its own.
Read full analysisAnalysis of Current AI Resilience
Online Merchants
Updated Quarterly • Last Update: 5/14/2026

If you sell things online, AI is already doing a lot of the heavy lifting — but mostly as a helper, not a replacement. According to a Digital Commerce 360 trends report [1], the biggest e-commerce platforms in 2026 are all leaning into "agentic AI": Shopify debuted agentic storefronts that work in its admin interface for merchants, while Microsoft offers retail-focused agents in Dynamics 365 including a Catalog Enrichment Agent and a Supplier Communications Agent. These tools automate exactly the tasks O*NET flags as highly automatable — writing product descriptions, optimizing SEO, processing orders, and managing invoices.
MIT Technology Review [2] describes how independent sellers use AI sourcing tools like Alibaba's Accio, which exceeded 10 million monthly active users in March 2026, meaning about one in five Alibaba users consults with AI about product sourcing. The result is augmentation: merchants still set strategy, pick suppliers, and build their brand voice, but software handles the repetitive grind.

Adoption is moving fast because the tools are cheap, plug-and-play, and built into platforms merchants already pay for. The SBE Council's 2026 Small Business Tech Use Survey [3] found that 82% of small business employers have invested in AI tools and they are rapidly being embedded across daily functions and workflows, with marketing as the #1 use case among small businesses. The National Retail Federation [4] predicts the trend will only accelerate, citing Gartner's forecast that by the end of 2026, 40% of enterprise applications will include task-specific AI agents.
Even the Federal Reserve is now formally tracking AI adoption [5] across the U.S. economy because the spread is so rapid. The honest news for young people: routine merchant tasks like payment processing and writing listings are getting automated, but human skills — spotting trends, building trust with customers, designing a brand, and judging which AI suggestions are actually good — are becoming more valuable, not less.

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They sell products on the internet by setting up online stores, promoting items, and handling customer orders and payments.
Median Wage
$81,270
Jobs (2024)
1,205,700
Growth (2024-34)
+3.0%
Annual Openings
108,200
Education
Bachelor's degree
Experience
None
Source: Bureau of Labor Statistics, Employment Projections 2024-2034
AI-generated estimates of task resilience over the next 3 years
Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
Initiate online auctions through auction hosting sites or auction management software.
Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.
Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.
Cancel orders based on customer requests or inventory or delivery problems.
Integrate online retailing strategy with physical or catalogue retailing operations.
Tasks are ranked by their AI resilience, with the most resilient tasks shown first. Core tasks are essential functions of this occupation, while supplemental tasks provide additional context.

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