Not Very Resilient

Last Update: 5/19/2026

Your role’s AI Resilience Score is

24.8%

Median Score

Meaningful human contribution

Low

Long-term employer demand

Low

Sustained economic opportunity

Med

Our confidence in this score:
Medium-high

Contributing sources

AI Resilience Report forTelemarketers

Telemarketers are less resilient to AI impacts than most occupations, according to our analysis of 6 sources.

Telemarketing is labeled "Not Very Resilient" because the core tasks of the job — reading scripts, answering routine questions, and processing orders — are exactly the kind of predictable, repetitive work that AI voice agents are already handling well and cheaply. With over 70% of similar customer service tasks already exposed to AI, and the Bureau of Labor Statistics projecting declining demand in this field over the next decade, the entry-level seats that most telemarketers start in are quickly disappearing.

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This role is not very resilient

Telemarketing is labeled "Not Very Resilient" because the core tasks of the job — reading scripts, answering routine questions, and processing orders — are exactly the kind of predictable, repetitive work that AI voice agents are already handling well and cheaply. With over 70% of similar customer service tasks already exposed to AI, and the Bureau of Labor Statistics projecting declining demand in this field over the next decade, the entry-level seats that most telemarketers start in are quickly disappearing.

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Analysis of Current AI Resilience

Telemarketers

Updated Quarterly • Last Update: 5/14/2026

Analysis
Suggested Actions
State of Automation

How is AI changing Telemarketers jobs?

Telemarketing is one of the careers being changed by AI the fastest. A new Anthropic labor study found that customer service representatives rank as the second-most AI-exposed occupation, with more than 70% task exposure based on observed AI usage, and that finding applies directly to telemarketers because the work is so similar — reading scripts, taking orders, and answering questions. AI voice agents now routinely resolve Tier-1 questions, summarize calls, generate suggested responses, and handle routine service transactions [1], which covers most of the tasks on a telemarketer's daily list.

The U.S. Bureau of Labor Statistics expects that as AI improves, demand will be limited for customer service representatives and similar clerks, with employment projected to decline or show little change over the 2024–34 decade [2]. But it isn't all replacement — industry trainers at ICMI argue that bots should handle the "Confident, Routine, and Predictable" tasks that customers don't want to wait on a human for [3], leaving humans to build trust and handle emotional moments. So today's telemarketers are being augmented with AI scripts and dialers while many entry-level seats are being automated away.

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AI Adoption

How fast is AI adoption growing for Telemarketers?

Adoption is moving quickly because voice AI is cheap, available, and the economics are unbeatable for high-volume calling. McKinsey's latest survey showed 88% of organizations now use AI in at least one business function [4], and Harvard Business Review notes that leading CEOs at Ford, Amazon, Salesforce, and JP Morgan have proclaimed many white-collar jobs will soon disappear [5], with customer service among the first hit. Still, adoption may slow down a bit.

Gartner predicts that half of companies that cut customer service staff due to AI will reverse those decisions and rehire by 2027 [6] because bots frustrate customers on complex issues. The World Economic Forum reminds workers that the best safeguard is large-scale investment in lifelong learning and skills [7]. The hopeful news: people who can build genuine trust, listen with empathy, and handle the tricky calls AI fumbles will stay valuable — and those human skills are something you can start practicing today.

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More Career Info

Career: Telemarketers

They call people to sell products or services, answer questions, and help with orders over the phone.

Parent Careers

Employment & Wage Data

Median Wage

$34,410

Jobs (2024)

67,400

Growth (2024-34)

-22.1%

Annual Openings

6,500

Education

No formal educational credential

Experience

None

Source: Bureau of Labor Statistics, Employment Projections 2024-2034

Task-Level AI Resilience Scores

AI-generated estimates of task resilience over the next 3 years

1

20% ResilienceSupplemental

Obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations.

2

18% ResilienceCore Task

Explain products or services and prices, and answer questions from customers.

3

17% ResilienceSupplemental

Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.

4

15% ResilienceCore Task

Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.

5

13% ResilienceCore Task

Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.

6

12% ResilienceSupplemental

Maintain records of contacts, accounts, and orders.

7

9% ResilienceSupplemental

Conduct client or market surveys to obtain information about potential customers.

Tasks are ranked by their AI resilience, with the most resilient tasks shown first. Core tasks are essential functions of this occupation, while supplemental tasks provide additional context.

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