Not Very Resilient
Last Update: 6/19/2026
AI Resilience Score for Media/Comm Workers, Other:
34.7%
Median Score
Meaningful human contribution
Measures the parts of the occupation that still require a human touch. This score averages data from up to four AI exposure datasets, focusing on the role’s resilience against automation.
Med
Long-term employer demand
Predicts the health of the job market for this role through 2034. Using Bureau of Labor Statistics data, it balances projected annual job openings (60%) with overall employment growth (40%).
Med
Sustained economic opportunity
Measures future earning potential and career flexibility. This score is a blend of total projected labor income (67%) and the role’s inherent ability to adapt to economic and technological shifts (33%).
Low
This reflects the reliability of your score based on the number of data sources available for this career and how closely those sources agree on the outlook. A higher confidence means more consistent evidence from labor experts and AI models.
Limited data sources are available, or existing sources show notable disagreement on the outlook for this occupation.
Contributing sources
AI Resilience Report forMedia and Communication Workers, All Other
$71,770 median salary•3,000 annual openings•SOC Code: 27-3099.00
Media and Communication Workers, All Other are less resilient to AI impacts than most occupations, according to our analysis of 3 sources.
This career lands in the "Not Very Resilient" category mainly because a big chunk of the day-to-day work involves scripted, repetitive tasks like reading promos, writing announcements, and producing routine commentary, and those are exactly the kinds of tasks AI can handle quickly and cheaply. Tools like voice cloning and generative AI (think MLB's AI color commentary or AI-assisted PR writing) are already absorbing that work at a fast pace, and a May 2026 study even found broadcasting led the list of careers seeing job declines since AI went mainstream.
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View analysisChat with CoachLatest newsMore career infoAnalysisChatNewsMoreThis role is not very resilient
This career lands in the "Not Very Resilient" category mainly because a big chunk of the day-to-day work involves scripted, repetitive tasks like reading promos, writing announcements, and producing routine commentary, and those are exactly the kinds of tasks AI can handle quickly and cheaply. Tools like voice cloning and generative AI (think MLB's AI color commentary or AI-assisted PR writing) are already absorbing that work at a fast pace, and a May 2026 study even found broadcasting led the list of careers seeing job declines since AI went mainstream.
Read full analysisAnalysis of Current AI Resilience
Media/Comm Workers, Other
Updated Quarterly
How is AI changing Media/Comm Workers, Other jobs?
If you're worried about robots taking over the announcer's booth, here's the honest picture: AI is showing up in this field, but it's mostly helping humans rather than replacing the most human-feeling parts of the job. On the automation side, voice cloning and synthetic-speech tools can now read scripts for promos, event reminders, and lineup announcements — exactly the kinds of routine tasks rated 50–65% automatable. Live sports is the clearest test case: in March 2026, Major League Baseball debuted "Scout Insights," AI-generated color commentary inside its Gameday app powered by Google's Gemini models [1], turning live stats into commentary on the fly.
Public-relations and communications work is being augmented too — PRSA released an "AI Prompting 101" guide in November 2025 to help communicators use generative AI for message development, media relations, and crisis communication [2]. The flip side: a May 2026 TV Tech report found broadcasting led the list of professions seeing job declines in the post-ChatGPT era [3], though that same study noted interpersonal, creative-performance, and live-crowd skills remain hard for AI to replicate — which is great news for the in-person MC, emergency-instruction, and event-host parts of the role.
Sources
How fast is AI adoption growing for Media/Comm Workers, Other?
Adoption is moving fast because the tools are cheap, off-the-shelf, and produce instantly usable audio and copy. But several brakes are slowing things down. Public trust is shaky: an NAB national survey found only 26% of Americans trust AI-produced information and 72% want federal guardrails on AI [4].
Industry leaders are also pushing for ethics-first rollouts — Poynter and Hacks/Hackers launched a year-round AI ethics and literacy partnership in January 2026 because "the technology changes almost weekly" [5] and newsrooms keep stumbling. So expect AI to keep absorbing the scripted, repetitive work, while live emceeing, crowd safety, and relationship-driven event coordination stay firmly human.
Sources
Will AI replace Media/Comm Workers, Other?
In part. We think AI will eventually automate a real share of this work, but the most human-centered parts of the job still have real staying power.
Our 34.7% AI Resilience Score reflects genuine exposure. Tools for synthetic speech, AI-generated commentary, and automated copy are cheap and fast, and they are already handling the scripted, repetitive work. Major League Baseball debuted AI-generated color commentary inside its Gameday app in 2026 [1], and a TV Tech report found broadcasting led professions seeing job declines in the post-ChatGPT era [3]. That is a real signal, not noise.
What stays human is live presence, crowd safety, crisis communication, and relationship-driven coordination. Those skills are harder to replicate, and they are also transferable. If you are in this field, the path forward runs through the parts AI cannot easily fake: being trusted in a room, reading a live situation, and communicating under pressure. PRSA released an AI prompting guide to help communicators use these tools rather than compete with them [2], and Poynter launched an AI ethics and literacy partnership because newsrooms keep stumbling without human judgment [5].
The job title may shrink. The underlying skills, live performance, trust-building, and adaptive communication, travel well into adjacent roles that are more resilient.
Sources
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Latest AI news for Media/Comm Workers, Other
These articles highlight the transformative impact of AI on careers in media and communication. For instance, PR professionals are increasingly integrating AI to enhance storytelling and audience engagement, as noted in the PR Daily article. Additionally, the Brookings piece emphasizes the importance of continuous learning and adaptability, crucial for navigating potential job displacement. By understanding these trends, students can develop AI resilience, positioning themselves to thrive in a rapidly evolving field where innovation and adaptability are key.
As more jobs demand AI skills, some colleges may fall short in prepping students: 'Why would we train them using the skills of yesterday?'
www.cnbc.com • 5/20/2026
Colleges offering AI degrees and courses are just the beginning. Schools can take broader steps to prepare students for AI's impact on the...
In the News: AI’s impact on young workers, representation on screen and posture correction
brocku.ca • 4/17/2026
In recent media appearances, Brock experts discussed how artificial intelligence (AI) is affecting workers, representation in screen...
SMU Launches Resilient Workforces Institute to Strengthen Singapore’s Workforce in the Age of Artificial Intelligence
news.smu.edu.sg • 1/20/2026
Singapore Management University (SMU) today announced the launch of the Resilient Workforces Institute (ResWORK), a new university-level...
Top Stories of 2025: The AI revolution in public relations: What Microsoft's latest study means for PR professionals
www.prdaily.com • 12/22/2025
PR professionals sit at the epicenter of AI transformation.
AI labor displacement and the limits of worker retraining
www.brookings.edu • 5/16/2025
Julian Jacobs examines the challenges of worker retraining amid the potential job displacement driven by advances in AI.
More Career Info
Career: Media and Communication Workers, All Other
They create and share information through different platforms like social media, radio, or TV, ensuring the right message reaches the audience effectively.
Parent Careers
Employment & Wage Data
Median Wage
$71,770
Jobs (2024)
34,300
Growth (2024-34)
+2.7%
Annual Openings
3,000
Education
High school diploma or equivalent
Experience
None
Source: Bureau of Labor Statistics, Employment Projections 2024-2034
Task-Level AI Resilience Scores
AI-generated estimates of task resilience over the next 3 years
1
Greet attendees and serve as masters of ceremonies at banquets, store openings, and other events.
2
Learn to pronounce the names of players, coaches, institutional personnel, officials, and other individuals involved in an event.
3
Instruct and calm crowds during emergencies.
4
Organize team information, such as statistics and tournament records, to ensure accessibility for use during events.
5
Meet with event directors to review schedules and exchange information about details, such as national anthem performers and starting lineups.
6
Improvise commentary on items of interest, such as background and history of an event or past records of participants.
7
Review and announce crowd control procedures before the beginning of each event.
Tasks are ranked by their AI resilience, with the most resilient tasks shown first. Core tasks are essential functions of this occupation, while supplemental tasks provide additional context.
