Not Very Resilient

Last Update: 5/19/2026

Your role’s AI Resilience Score is

34.7%

Median Score

Meaningful human contribution

Med

Long-term employer demand

Med

Sustained economic opportunity

Low

Our confidence in this score:
Low-medium

Contributing sources

AI Resilience Report forMedia and Communication Workers, All Other

Media and Communication Workers, All Other are less resilient to AI impacts than most occupations, according to our analysis of 3 sources.

This career lands in "Not Very Resilient" territory because a significant chunk of the work — scripted announcements, routine commentary, promotional copy, and media relations messaging — is exactly the kind of repetitive, text-and-audio-based task that AI tools can now handle quickly and cheaply. Broadcasting has actually been flagged as one of the top fields seeing job declines since AI went mainstream, which is a real signal that the industry is already changing fast.

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This role is not very resilient

This career lands in "Not Very Resilient" territory because a significant chunk of the work — scripted announcements, routine commentary, promotional copy, and media relations messaging — is exactly the kind of repetitive, text-and-audio-based task that AI tools can now handle quickly and cheaply. Broadcasting has actually been flagged as one of the top fields seeing job declines since AI went mainstream, which is a real signal that the industry is already changing fast.

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Analysis of Current AI Resilience

Media/Comm Workers, Other

Updated Quarterly • Last Update: 5/14/2026

Analysis
Suggested Actions
State of Automation

How is AI changing Media/Comm Workers, Other jobs?

If you're worried about robots taking over the announcer's booth, here's the honest picture: AI is showing up in this field, but it's mostly helping humans rather than replacing the most human-feeling parts of the job. On the automation side, voice cloning and synthetic-speech tools can now read scripts for promos, event reminders, and lineup announcements — exactly the kinds of routine tasks rated 50–65% automatable. Live sports is the clearest test case: in March 2026, Major League Baseball debuted "Scout Insights," AI-generated color commentary inside its Gameday app powered by Google's Gemini models [1], turning live stats into commentary on the fly.

Public-relations and communications work is being augmented too — PRSA released an "AI Prompting 101" guide in November 2025 to help communicators use generative AI for message development, media relations, and crisis communication [2]. The flip side: a May 2026 TV Tech report found broadcasting led the list of professions seeing job declines in the post-ChatGPT era [3], though that same study noted interpersonal, creative-performance, and live-crowd skills remain hard for AI to replicate — which is great news for the in-person MC, emergency-instruction, and event-host parts of the role.

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AI Adoption

How fast is AI adoption growing for Media/Comm Workers, Other?

Adoption is moving fast because the tools are cheap, off-the-shelf, and produce instantly usable audio and copy. But several brakes are slowing things down. Public trust is shaky: an NAB national survey found only 26% of Americans trust AI-produced information and 72% want federal guardrails on AI [4].

Industry leaders are also pushing for ethics-first rollouts — Poynter and Hacks/Hackers launched a year-round AI ethics and literacy partnership in January 2026 because "the technology changes almost weekly" [5] and newsrooms keep stumbling. So expect AI to keep absorbing the scripted, repetitive work, while live emceeing, crowd safety, and relationship-driven event coordination stay firmly human.

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More Career Info

Career: Media and Communication Workers, All Other

They create and share information through different platforms like social media, radio, or TV, ensuring the right message reaches the audience effectively.

Employment & Wage Data

Median Wage

$71,770

Jobs (2024)

34,300

Growth (2024-34)

+2.7%

Annual Openings

3,000

Education

High school diploma or equivalent

Experience

None

Source: Bureau of Labor Statistics, Employment Projections 2024-2034

Task-Level AI Resilience Scores

AI-generated estimates of task resilience over the next 3 years

1

92% ResilienceCore Task

Greet attendees and serve as masters of ceremonies at banquets, store openings, and other events.

2

90% ResilienceSupplemental

Learn to pronounce the names of players, coaches, institutional personnel, officials, and other individuals involved in an event.

3

88% ResilienceCore Task

Instruct and calm crowds during emergencies.

4

72% ResilienceSupplemental

Organize team information, such as statistics and tournament records, to ensure accessibility for use during events.

5

70% ResilienceCore Task

Meet with event directors to review schedules and exchange information about details, such as national anthem performers and starting lineups.

6

65% ResilienceCore Task

Improvise commentary on items of interest, such as background and history of an event or past records of participants.

7

60% ResilienceSupplemental

Review and announce crowd control procedures before the beginning of each event.

Tasks are ranked by their AI resilience, with the most resilient tasks shown first. Core tasks are essential functions of this occupation, while supplemental tasks provide additional context.

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