Somewhat Resilient
Last Update: 7/31/2026
AI Resilience Score for Media/Comm Workers, Other:
36.5%
Median Score
Meaningful human contribution
Measures the parts of the occupation that still require a human touch. This score averages data from up to four AI exposure datasets, focusing on the role’s resilience against automation.
Med
Long-term employer demand
Predicts the health of the job market for this role through 2034. Using Bureau of Labor Statistics data, it balances projected annual job openings (60%) with overall employment growth (40%).
Med
Sustained economic opportunity
Measures future earning potential and career flexibility. This score is a blend of total projected labor income (67%) and the role’s inherent ability to adapt to economic and technological shifts (33%).
Low
This reflects the reliability of your score based on the number of data sources available for this career and how closely those sources agree on the outlook. A higher confidence means more consistent evidence from labor experts and AI models.
Most data sources align, with only minor variation. This is a well-supported result.
Contributing sources
AI Resilience Report forMedia and Communication Workers, All Other
$73,620 median salary•3,000 annual openings•SOC Code: 27-3099.00
Media and Communication Workers, All Other are somewhat less resilient to AI impacts than most occupations, according to our analysis of 4 sources.
This career sits in the "Somewhat Resilient" category because AI is genuinely changing parts of the work, especially the scripted and repetitive stuff like promo reads, lineup announcements, and routine copy writing, which tools can now handle pretty well on their own. At the same time, the most human parts of the job (live emceeing, crowd safety announcements, building relationships at events, and performing in front of real audiences) are still very hard for AI to replicate, so those skills remain your strongest protection.
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More career infoAnalysisChatNewsMoreThis role is somewhat resilient
This career sits in the "Somewhat Resilient" category because AI is genuinely changing parts of the work, especially the scripted and repetitive stuff like promo reads, lineup announcements, and routine copy writing, which tools can now handle pretty well on their own. At the same time, the most human parts of the job (live emceeing, crowd safety announcements, building relationships at events, and performing in front of real audiences) are still very hard for AI to replicate, so those skills remain your strongest protection.
Read full analysisLearn more about how you can thrive in this position
View analysisChat with CoachLatest newsMore career infoAnalysisChatNewsMoreAnalysis of Current AI Resilience
Media/Comm Workers, Other
Updated Quarterly
How is AI changing Media/Comm Workers, Other jobs?
If you're worried about robots taking over the announcer's booth, here's the honest picture: AI is showing up in this field, but it's mostly helping humans rather than replacing the most human-feeling parts of the job. On the automation side, voice cloning and synthetic-speech tools can now read scripts for promos, event reminders, and lineup announcements — exactly the kinds of routine tasks rated 50–65% automatable. Live sports is the clearest test case: in March 2026, Major League Baseball debuted "Scout Insights," AI-generated color commentary inside its Gameday app powered by Google's Gemini models [1], turning live stats into commentary on the fly.
Public-relations and communications work is being augmented too — PRSA released an "AI Prompting 101" guide in November 2025 to help communicators use generative AI for message development, media relations, and crisis communication [2]. The flip side: a May 2026 TV Tech report found broadcasting led the list of professions seeing job declines in the post-ChatGPT era [3], though that same study noted interpersonal, creative-performance, and live-crowd skills remain hard for AI to replicate — which is great news for the in-person MC, emergency-instruction, and event-host parts of the role.
Sources
How fast is AI adoption growing for Media/Comm Workers, Other?
Adoption is moving fast because the tools are cheap, off-the-shelf, and produce instantly usable audio and copy. But several brakes are slowing things down. Public trust is shaky: an NAB national survey found only 26% of Americans trust AI-produced information and 72% want federal guardrails on AI [4].
Industry leaders are also pushing for ethics-first rollouts — Poynter and Hacks/Hackers launched a year-round AI ethics and literacy partnership in January 2026 because "the technology changes almost weekly" [5] and newsrooms keep stumbling. So expect AI to keep absorbing the scripted, repetitive work, while live emceeing, crowd safety, and relationship-driven event coordination stay firmly human.
Sources
Will AI replace Media/Comm Workers, Other?
Not entirely. We think AI will take over some tasks, but not the whole job.
Our 36.5% AI Resilience Score tells you this field is under real pressure. Voice cloning and synthetic-speech tools are already handling routine scripts, promos, and lineup announcements, and AI-generated commentary is live in professional sports [1]. Meanwhile, a 2026 report found broadcasting led the list of professions seeing job declines in the post-ChatGPT era [3]. That is a serious signal, not something to brush past.
But the parts of this work that feel most human are also the hardest to automate. Live emceeing, crowd safety coordination, emergency instruction, and relationship-driven event hosting all require reading a room in real time. Only 26% of Americans trust AI-produced information, and 72% want federal guardrails on it [4], which means audiences still want a human voice they can trust. PR and communications professionals are adapting too, using AI as a drafting and research tool rather than a replacement [2].
The economic picture is modest, and job growth through 2034 is not strong. So we do not think this is a career to enter passively. The workers who will do best are the ones who treat AI as a collaborator, lean into live and interpersonal skills, and keep building the kind of judgment no tool can fake.
Sources
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Latest AI news for Media/Comm Workers, Other
These articles highlight the transformative impact of AI on media and communication careers. For example, the piece on Walmart's CEO emphasizes the need for adaptability as AI reshapes job roles, urging workers to enhance their skills to stand out. Additionally, the PR-focused article discusses how AI is revolutionizing public relations, making it crucial for future professionals to embrace these changes. By understanding the evolving landscape, students can cultivate AI resilience and position themselves as valuable assets in a rapidly changing industry.
Xbox workers speak out about layoffs, AI, and how big tech brought a crisis to gaming
www.bloodinthemachine.com • 7/18/2026
Three Microsoft workers hit by mass layoffs reveal what it's like to be run over by a tech giant in the age of AI--and how they're fighting...
As more jobs demand AI skills, some colleges may fall short in prepping students: 'Why would we train them using the skills of yesterday?'
www.cnbc.com • 5/18/2026
Colleges offering AI degrees and courses are just the beginning. Schools can take broader steps to prepare students for AI's impact on the...
Why AI upskilling is key to building the future workforce
fortune.com • 3/20/2026
The forward shift isn't about replacing people with technology—it's about choosing to bring employees along on the AI journey. For many workers, regardless...
Top Stories of 2025: The AI revolution in public relations: What Microsoft's latest study means for PR professionals
www.prdaily.com • 12/22/2025
PR professionals sit at the epicenter of AI transformation.
Walmart CEO: ‘AI is literally going to change every job’—how the best employees can still stand out
www.cnbc.com • 9/29/2025
Workers in every type of role must be prepared to adapt to the rise of artificial intelligence in the workplace, says Walmart CEO Doug...
More Career Info
Career: Media and Communication Workers, All Other
They create and share information through different platforms like social media, radio, or TV, ensuring the right message reaches the audience effectively.
Parent Careers
Employment & Wage Data
Median Wage
$73,620
Jobs (2024)
34,300
Growth (2024-34)
+2.7%
Annual Openings
3,000
Education
High school diploma or equivalent
Experience
None
Source: Bureau of Labor Statistics, Employment Projections 2024-2034
Task-Level AI Resilience Scores
AI-generated estimates of task resilience over the next 3 years
1
Greet attendees and serve as masters of ceremonies at banquets, store openings, and other events.
2
Learn to pronounce the names of players, coaches, institutional personnel, officials, and other individuals involved in an event.
3
Instruct and calm crowds during emergencies.
4
Organize team information, such as statistics and tournament records, to ensure accessibility for use during events.
5
Meet with event directors to review schedules and exchange information about details, such as national anthem performers and starting lineups.
6
Improvise commentary on items of interest, such as background and history of an event or past records of participants.
7
Review and announce crowd control procedures before the beginning of each event.
Tasks are ranked by their AI resilience, with the most resilient tasks shown first. Core tasks are essential functions of this occupation, while supplemental tasks provide additional context.
