Somewhat Resilient
Last Update: 8/30/2026
AI Resilience Score for Media/Comm Workers, Other:
36.5%
Median Score
Meaningful human contribution
Measures the parts of the occupation that still require a human touch. This score averages data from up to four AI exposure datasets, focusing on the role’s resilience against automation.
Med
Long-term employer demand
Predicts the health of the job market for this role through 2034. Using Bureau of Labor Statistics data, it balances projected annual job openings (60%) with overall employment growth (40%).
Med
Sustained economic opportunity
Measures future earning potential and career flexibility. This score is a blend of total projected labor income (67%) and the role’s inherent ability to adapt to economic and technological shifts (33%).
Low
This reflects the reliability of your score based on the number of data sources available for this career and how closely those sources agree on the outlook. A higher confidence means more consistent evidence from labor experts and AI models.
There are a reasonable number of sources for this result, but there is some disagreement between them.
Contributing sources
AI Resilience Report forMedia and Communication Workers, All Other
$73,620 median salary•2,000 annual openings•SOC Code: 27-3099.00
Media and Communication Workers, All Other are somewhat less resilient to AI impacts than most occupations, according to our analysis of 4 sources.
This career sits in the "Somewhat Resilient" category because AI is already handling a real chunk of the routine work, like short scripts, sponsor reads, and basic announcements, while humans are still needed for the trickier, more emotional parts of the job. Tools like AI voice cloning and automated commentary systems are moving fast, and companies like iHeartMedia have already pointed to new tech as a reason for layoffs, so the pressure is genuine and not something to ignore.
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This career sits in the "Somewhat Resilient" category because AI is already handling a real chunk of the routine work, like short scripts, sponsor reads, and basic announcements, while humans are still needed for the trickier, more emotional parts of the job. Tools like AI voice cloning and automated commentary systems are moving fast, and companies like iHeartMedia have already pointed to new tech as a reason for layoffs, so the pressure is genuine and not something to ignore.
Read full analysisLearn more about how you can thrive in this position
View analysisChat with CoachLatest newsMore career infoAnalysisChatNewsMoreAnalysis of Current AI Resilience
Media/Comm Workers, Other
Updated Quarterly
How is AI changing Media/Comm Workers, Other jobs?
If you're worried about robots taking over the mic, here's the honest picture: AI is already handling some routine announcing work, but the human touch still matters a lot. In sports broadcasting, IBM and MIT researchers built an "excitement-driven" AI commentary system used at Wimbledon and the US Open [1] that uses computer vision to track plays and a language model fine-tuned to generate natural-sounding play-by-play. In radio, an entertainment attorney warned that AI voice cloning has become a "largely unregulated threat" for on-air talent [2], citing a Jacobs Media survey where 77% of personalities feared losing jobs to AI and a blind-listening study finding most listeners couldn't reliably tell an AI voice from a human read.
On the PR and communications side, a Muck Rack survey cited by PRSA found 76% of public relations pros now use generative AI, mostly for writing and editing, with 82% saying it improves the quality of their work [3]. Newsrooms are augmenting too — Nieman Lab's July 2026 study of Reuters, the BBC, and The Guardian shows outlets deploying AI in editorial workflows [4] while keeping humans in charge of judgment calls.
Sources
How fast is AI adoption growing for Media/Comm Workers, Other?
Adoption is moving fast where scripts are short and predictable (station IDs, sponsor reads, PA announcements), and slower where crowds, emotions, or emergencies are involved. iHeartMedia's June 2026 layoffs targeted $50M in savings and cited "new tech capabilities" the company is now scaling [5], a strong cost signal — but the company also pledged "Guaranteed Human" voices remain core. Slowing factors include listener trust, contract and voice-cloning legal fights, and the fact that BLS's own AI-adjusted projections note that tasks requiring nuanced human conversation "cannot be easily replaced by AI" [6]. Emceeing a banquet, calming a crowd during an emergency, or reading the room at a live event still depends on empathy, presence, and quick judgment — skills you can build now and that employers will keep valuing.
Sources
Will AI replace Media/Comm Workers, Other?
Not entirely. We think AI will take over some tasks, but not the whole job.
Our 36.5% AI Resilience Score signals real pressure on this field. AI is already doing the predictable, repeatable work: short-form scripts, sponsor reads, and even play-by-play commentary at major sporting events [1]. In radio, voice cloning has become a genuine threat, and iHeartMedia's 2026 layoffs explicitly cited new technology as a cost-cutting driver [5]. That is not noise. That is a real shift.
But the parts of this work that are hardest to automate are also the parts that matter most. Calming a crowd during an emergency, reading a room at a live event, or building trust with an audience over time all require human presence and judgment. Newsrooms at Reuters, the BBC, and The Guardian are using AI in their workflows while keeping humans responsible for the calls that count [4]. On the PR side, most professionals using generative AI say it helps them do better work, not less work [3].
The economic picture is tighter than average, so we would not sugarcoat the job market. But workers who develop strong live communication, audience empathy, and editorial judgment skills will have the most durable footing here.
Sources
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Latest AI news for Media/Comm Workers, Other
These articles highlight the significant impact of AI on Media and Communication Workers, revealing both risks and opportunities. For instance, "AI Risk for Media & Communication Workers" emphasizes that these roles face a high risk of AI displacement, suggesting a need for adaptability. Conversely, "How AI Will Change Every Job in Media" illustrates how tools like chatbots and programmatic advertising can enhance productivity. By understanding these dynamics, students can cultivate resilience in their careers, leveraging AI advancements to stay relevant and innovative in a rapidly evolving field.
AI Risk for Media & Communication Workers - AI Job Checker
www.aijobchecker.com • 9/20/2026
Media and Communication Workers, All Other (SOC 27-3099.00) face disproportionately high AI displacement risk relative to mainstream assessments. Read more
Will AI Replace Arts, Media & Communications Jobs?
www.replacedbai.com • 9/20/2026
Media and Communication Workers, These roles involve repetitive or data-processing tasks that AI can increasingly handle.
How AI Will Change Every Job in Media - GumGum
gumgum.com • 9/20/2026
How AI Will Change Every Job in Media. From chatbots to programmatic advertising to dynamic pricing, AI continues to make its presence felt in the workplace. Read more
AI's Impact on Media Careers in Florida
www.facebook.com • 9/20/2026
Public AI is taking the jobs from journalists, architects, and graphic designers to software engineers and accountants and lawyers.
Evaluating the Impact of AI on the Labor Market: Current State ...
budgetlab.yale.edu • 9/20/2026
Oct 1, 2025 — AI-driven displacement might suggest a growth in the proportion of exposed tasks amongst recently unemployed workers. Irrespective of the ... Read more
More Career Info
Career: Media and Communication Workers, All Other
They create and share information through different platforms like social media, radio, or TV, ensuring the right message reaches the audience effectively.
Parent Careers
Employment & Wage Data
Median Wage
$73,620
Jobs (2025)
25,500
Growth (2025-35)
+3.9%
Annual Openings
2,000
Education
High school diploma or equivalent
Experience
None
Source: Bureau of Labor Statistics, Employment Projections 2025-2035
Task-Level AI Resilience Scores
AI-generated estimates of task resilience over the next 3 years
1
Greet attendees and serve as masters of ceremonies at banquets, store openings, and other events.
2
Instruct and calm crowds during emergencies.
3
Meet with event directors to review schedules and exchange information about details, such as national anthem performers and starting lineups.
4
Provide running commentaries of event activities, such as play-by-play descriptions or explanations of official decisions.
5
Improvise commentary on items of interest, such as background and history of an event or past records of participants.
6
Study the layout of an event venue to be able to give accurate directions in the event of an emergency.
7
Preview any music intended to be broadcast over the public address system.
Tasks are ranked by their AI resilience, with the most resilient tasks shown first. Core tasks are essential functions of this occupation, while supplemental tasks provide additional context.
