Somewhat Resilient
Last Update: 6/19/2026
AI Resilience Score for Public Relations Managers:
46.1%
Median Score
Meaningful human contribution
Measures the parts of the occupation that still require a human touch. This score averages data from up to four AI exposure datasets, focusing on the role’s resilience against automation.
Low
Long-term employer demand
Predicts the health of the job market for this role through 2034. Using Bureau of Labor Statistics data, it balances projected annual job openings (60%) with overall employment growth (40%).
Med
Sustained economic opportunity
Measures future earning potential and career flexibility. This score is a blend of total projected labor income (67%) and the role’s inherent ability to adapt to economic and technological shifts (33%).
Med
This reflects the reliability of your score based on the number of data sources available for this career and how closely those sources agree on the outlook. A higher confidence means more consistent evidence from labor experts and AI models.
There are a reasonable number of sources for this result, but there is some disagreement between them.
Contributing sources
AI Resilience Report forPublic Relations Managers
$138,520 median salary•6,600 annual openings•SOC Code: 11-2032.00
Public Relations Managers are somewhat less resilient to AI impacts than most occupations, according to our analysis of 7 sources.
Public Relations Managers land in the "Somewhat Resilient" category because AI is already handling a big chunk of the writing and research work that used to take up most of a PR pro's day, like drafting press releases, summarizing media coverage, and analyzing sentiment. That means the job is genuinely changing, and anyone entering this field will need to get comfortable using AI tools as a regular part of their workflow.
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View analysisChat with CoachLatest newsMore career infoAnalysisChatNewsMoreThis role is somewhat resilient
Public Relations Managers land in the "Somewhat Resilient" category because AI is already handling a big chunk of the writing and research work that used to take up most of a PR pro's day, like drafting press releases, summarizing media coverage, and analyzing sentiment. That means the job is genuinely changing, and anyone entering this field will need to get comfortable using AI tools as a regular part of their workflow.
Read full analysisAnalysis of Current AI Resilience
Public Relations Managers
Updated Quarterly
How is AI changing Public Relations Managers jobs?
Right now, AI in public relations looks much more like augmentation than full replacement. According to PRSA's March 2026 brief, more than three-quarters of public relations professionals use generative AI in their work, with the share staying at 76%, largely unchanged from last year. The most common uses are on the writing-heavy core tasks that ONET flags as automatable: Muck Rack's State of AI in PR 2026* report [1] found that 82% of PR pros say generative AI improves the quality of their work, with 86% using AI for editing and refinement, 76% for research, 74% for writing and content creation, and 68% for strategy and planning.
Tools like Cision, Meltwater, and Muck Rack now draft pitches, summarize coverage, and analyze sentiment, while Entrepreneur reports [2] that AI tools like ChatGPT, MidJourney and Jasper are already being used to generate press releases, create social media content and even analyze media coverage — tasks that once required human effort. The relationship-heavy core tasks — supervising staff, courting reporters, advising executives — are still very much human work.
Sources
How fast is AI adoption growing for Public Relations Managers?
Adoption has been fast because the tools are cheap, cloud-based, and slot neatly into existing PR software. McKinsey estimates [3] that agentic AI will come to power as much as two-thirds of current marketing activities, enabling tasks such as automated content generation, synthetic audience testing, and audience-based media planning, and agentic systems will accelerate the creation and execution of marketing campaigns by ten to 15 times. But growth is leveling off, not exploding: usage of generative AI in PR has peaked at 76%, indicating the industry has entered a more mature phase where most professionals who want to use AI already do.
Slower adoption factors include ethics, accuracy, and trust. Among PR professionals who avoid AI, 56% say the technology is overhyped and 41% say the tools are risky, and more than three out of four PR professionals worry that heavy AI use could prevent the next generation from learning foundational industry skills. Reassuringly, the U.S. Bureau of Labor Statistics [4] still projects overall employment of public relations and fundraising managers to grow 5 percent from 2024 to 2034, faster than the average for all occupations, and the World Economic Forum [5] frames the future as one where the key uncertainty is no longer whether AI will impact the global economy, but how rapidly and how deeply it will reshape it.
The takeaway for young people: judgment, ethics, storytelling, and relationships — the things AI can't fake — are exactly where your career value will grow.
Sources
Will AI replace Public Relations Managers?
Not entirely. We think AI will take over some tasks, but not the whole job.
Public relations managers already work alongside AI every day. More than three-quarters of PR professionals use generative AI for editing, research, writing, and strategy [1], and tools like Cision and Meltwater can draft pitches and analyze sentiment in seconds. McKinsey projects that agentic AI could eventually power as much as two-thirds of current marketing activities [3]. That is a real shift, and our 46.1% AI Resilience Score reflects it honestly.
What AI cannot do is the part that actually defines this role. Courting journalists, advising executives through a crisis, reading a room, and building trust with skeptical audiences all require human judgment and relationships. Those tasks are still firmly in human hands, and that is where your career value will grow.
The broader picture offers some reassurance. The U.S. Bureau of Labor Statistics projects employment for public relations and fundraising managers to grow 5 percent through 2034, faster than average [4]. The World Economic Forum frames the real question not as whether AI will reshape work, but how fast [5]. For PR managers, the honest answer is: adapt your skills toward strategy, ethics, and relationships, and AI becomes a tool you use rather than a force that replaces you.
Sources
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Latest AI news for Public Relations Managers
These articles highlight the transformative role of AI in public relations, showing that PR managers must adapt to thrive. For instance, the PRCAN's "knowledge hub" emphasizes the need for strategic understanding of AI's impact on communication. Similarly, the USC's Relevance Report outlines how AI is reshaping PR practices, providing insights from industry leaders. By embracing these changes, future PR professionals can cultivate AI resilience, ensuring they remain effective and relevant in an evolving landscape.
PRCAN launches maiden 'knowledge hub' to examine AI's impact on strategic communication
www.thecable.ng • 3/3/2026
The Public Relations Consultants Association of Nigeria (PRCAN) has announced plans to host the maiden edition of its "knowledge hub"...
Top Stories of 2025: The AI revolution in public relations: What Microsoft's latest study means for PR professionals
www.prdaily.com • 12/22/2025
PR professionals sit at the epicenter of AI transformation.
How AI will change PR in 2026
www.prweek.com • 12/3/2025
Over the past two decades at Meltwater, I've watched the communications industry reinvent itself more than once — from the rise of online...
Annual Relevance Report provides an AI guidebook for PR professionals
annenberg.usc.edu • 1/8/2025
The USC Center for Public Relations' 2025 Relevance Report, AI Activated, provides valuable insights from communications leaders who are...
Study reveals rising application of AI across communications by the public relations industry
today.usc.edu • 12/29/2024
The USC Annenberg School for Communication and Journalism's 2025 Relevance Report, AI Activated, provides valuable insights from communications leaders.
More Career Info
Career: Public Relations Managers
They create and maintain a positive image for companies by managing media stories, organizing events, and communicating with the public.
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Employment & Wage Data
Median Wage
$138,520
Jobs (2024)
83,200
Growth (2024-34)
+5.0%
Annual Openings
6,600
Education
Bachelor's degree
Experience
5 years or more
Source: Bureau of Labor Statistics, Employment Projections 2024-2034
Task-Level AI Resilience Scores
AI-generated estimates of task resilience over the next 3 years
1
Evaluate advertising and promotion programs for compatibility with public relations efforts.
2
Assign, supervise, and review the activities of public relations staff.
3
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
4
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
5
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
6
Produce films and other video products, regulate their distribution, and operate film library.
7
Respond to requests for information about employers' activities or status.
Tasks are ranked by their AI resilience, with the most resilient tasks shown first. Core tasks are essential functions of this occupation, while supplemental tasks provide additional context.
