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The AI Resilience Report helps you understand how AI is likely to impact your current or future career. Drawing on data from over 1,500 occupations, it provides a clear snapshot to support informed career decisions.
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Somewhat Resilient
Last Update: 4/23/2026
Your role’s AI Resilience Score is
47.5%
Median Score
Meaningful human contribution
Measures the parts of the occupation that still require a human touch. This score averages data from up to four AI exposure datasets, focusing on the role’s resilience against automation.
Med
Long-term employer demand
Predicts the health of the job market for this role through 2034. Using Bureau of Labor Statistics data, it balances projected annual job openings (60%) with overall employment growth (40%).
Med
Sustained economic opportunity
Measures future earning potential and career flexibility. This score is a blend of total projected labor income (67%) and the role’s inherent ability to adapt to economic and technological shifts (33%).
Med
This reflects the reliability of your score based on the number of data sources available for this career and how closely those sources agree on the outlook. A higher confidence means more consistent evidence from labor experts and AI models.
There are a reasonable number of sources for this result, but there is some disagreement between them.
Contributing sources
AI Resilience Report forPublic Relations Managers
Public Relations Managers are somewhat less resilient to AI impacts than most occupations, according to our analysis of 7 sources.
Public relations managers are considered "Somewhat Resilient" to AI because while AI can help with tasks like drafting press releases and analyzing data, it can't replace the human touch needed for building relationships and planning events. The core skills of creativity, judgment, and trust-building remain vital and can't be fully mimicked by AI.
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Public relations managers are considered "Somewhat Resilient" to AI because while AI can help with tasks like drafting press releases and analyzing data, it can't replace the human touch needed for building relationships and planning events. The core skills of creativity, judgment, and trust-building remain vital and can't be fully mimicked by AI.
Read full analysisAnalysis of Current AI Resilience
Public Relations Managers
Updated Quarterly • Last Update: 2/17/2026
How is AI changing Public Relations Managers jobs?
Public relations managers do many tasks that mix writing, planning, and personal contacts. For example, they often draft speeches, write press releases, and arrange media interviews [1]. Today, AI “writing” tools can draft first versions of press releases or social posts, and many PR teams have started using them [2] [3].
In fact, a recent industry survey found content creation (blog posts, emails, etc.) is where AI use is highest, although final press releases are usually still reviewed by people [2] [3]. AI also helps behind the scenes: PR software has used AI-driven sentiment analysis and media monitoring for years to track news and public opinion [2].
At the same time, many core PR duties remain very human. Tasks like building personal relationships with reporters or clients [1] or planning special events [1] require judgment, trust, and creativity that AI can’t fully copy. In these areas, AI may only assist (for example, suggesting invite lists or analyzing what audiences like) but cannot manage everything on its own.
In short, AI today augments PR work where it can boost speed – especially routine writing or data analysis – but people still lead on strategy, editing, and personal contact [2] [1].
Sources
How fast is AI adoption growing for Public Relations Managers?
Public relations firms have been trying out AI, but adoption is uneven. Many easy-to-use tools are already available – for example, free or low-cost chatbots that can write drafts – so PR pros can experiment without big expense. Indeed, surveys show about 75% of PR teams already use some AI in their workflows [3].
Clients and employers see that automating routine writing can save time, letting staff focus on planning and relationships instead. Moreover, many PR leaders view AI as a boost: it “supercharges” their work, turning time-consuming media outreach into a more strategic role [3] [2].
However, adoption is careful and steady. Implementing AI tools still costs money and time (for training and oversight), so teams often start small. PR is also a very social, trust-based field – companies worry about mistakes or ethics if AI writes something wrong.
As a result, many pros use AI only for early drafts or data tasks, then double-check with human judgment [2] [3]. Finally, adoption rates vary by region and culture – for example, one report found European PR teams were using AI more frequently than teams in the U.S. [2]. In short, AI is already helping PR managers with parts of their jobs, but human skills (like creativity and building trust) remain essential.
With time, AI tools will likely grow in use, improving efficiency while professionals handle the nuanced, human side of PR [3] [2].
Sources
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More Career Info
Career: Public Relations Managers
They create and maintain a positive image for companies by managing media stories, organizing events, and communicating with the public.
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Employment & Wage Data
Median Wage
$138,520
Jobs (2024)
83,200
Growth (2024-34)
+5.0%
Annual Openings
6,600
Education
Bachelor's degree
Experience
5 years or more
Source: Bureau of Labor Statistics, Employment Projections 2024-2034
Task-Level AI Resilience Scores
AI-generated estimates of task resilience over the next 3 years
1
Evaluate advertising and promotion programs for compatibility with public relations efforts.
2
Assign, supervise, and review the activities of public relations staff.
3
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
4
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
5
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
6
Produce films and other video products, regulate their distribution, and operate film library.
7
Respond to requests for information about employers' activities or status.
Tasks are ranked by their AI resilience, with the most resilient tasks shown first. Core tasks are essential functions of this occupation, while supplemental tasks provide additional context.
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