BETA
Updated: Feb 6
BETA
Updated: Feb 6
Evolving
Last Update: 11/21/2025
Your role’s AI Resilience Score is
40.8%
Median Score
Changing Fast
Evolving
Stable
What does this resilience result mean?
These roles are shifting as AI becomes part of everyday workflows. Expect new responsibilities and new opportunities.
AI Resilience Report for
Public Relations Managers
They create and maintain a positive image for companies by managing media stories, organizing events, and communicating with the public.
Summary
The career of Public Relations Manager is labeled as "Evolving" because AI is changing how certain tasks are done, like drafting press releases quickly with the help of AI tools. This means PR professionals need to adapt by using AI to handle repetitive tasks, giving them more time to focus on important human skills like building relationships and crafting messages with empathy and creativity.
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View analysisChat with CoachLatest newsMore career infoSummary
The career of Public Relations Manager is labeled as "Evolving" because AI is changing how certain tasks are done, like drafting press releases quickly with the help of AI tools. This means PR professionals need to adapt by using AI to handle repetitive tasks, giving them more time to focus on important human skills like building relationships and crafting messages with empathy and creativity.
Read full analysisContributing Sources
AI Resilience
All scores are converted into percentiles showing where this career ranks among U.S. careers. For models that measure impact or risk, we flip the percentile (subtract it from 100) to derive resilience.
CareerVillage.org's AI Resilience Analysis
AI Task Resilience
Changing fast17.0%
17.0%
Microsoft's Working with AI
AI Applicability
Changing fast27.6%
27.6%
Anthropic's Economic Index
AI Resilience
Changing fast11.9%
11.9%
Will Robots Take My Job
Automation Resilience
Stable79.0%
79.0%
Medium Demand
Labor Market Outlook
We use BLS employment projections to complement the AI-focused assessments from other sources.
Learn about this scoreGrowth Rate (2024-34):
5.0%
Growth Percentile:
73.3%
Annual Openings:
6.6
Annual Openings Pct:
45.4%
Analysis of Current AI Resilience
Public Relations Managers
Updated Quarterly • Last Update: 11/21/2025
State of Automation & Augmentation
AI is already helping with many PR writing tasks. For example, industry experts note that tools like large language models can draft and edit press releases, speeches, and web content automatically [1] [2]. One Microsoft communications manager says what once took hours (drafting speeches or Q&A notes) now takes minutes with AI help [2].
Similarly, a CIPR report finds routine content work (transcription, editing, drafting) is “being handled by machines” [1]. This means PR pros are using AI to speed up core writing chores and first drafts, so they can concentrate on reviewing and refining messages.
Other PR tasks stay mostly human-driven. Writing content still needs a human editor, and tasks like supervising staff, setting strategy, or building media relationships require personal judgment. Experts emphasize that AI will serve as a “digital assistant” so people have more time for analysis and relationship-building [1].
PR Academy observers and PR week articles note that nuance, empathy and complex issues “will never be automated” [3] [4]. In practice, AI handles the repetitive work (like updating a media list or scanning news feeds), but human skills – emotions, ethics, and creative strategy – remain vital in PR roles.
Sources
AI Adoption
AI tools for PR are cheap and easy to try, which can speed adoption. Many AI services (like ChatGPT or Microsoft Copilot) cost only a few dollars per month [5]. Surveys show a large share of PR teams already experiment with AI: a recent report found about two-thirds of PR pros using tools like ChatGPT for idea generation, press releases, monitoring or reports [6] [5].
People using AI report big gains – one study found 73% of communicators say AI let them work more quickly [5]. In tight-budget times, a software license is far cheaper than a staff salary, so AI can stretch PR budgets.
At the same time, PR adoption may be cautious. PR relies on trust and clear human voice, so many practitioners hold back. A CIPR survey found only about 14% of PR leaders felt very comfortable with AI and 43% had only limited knowledge [3].
People worry about errors or “fake news” – CIPR even urges firms to set ethics rules and disclose when content is AI-assisted [1]. In short, companies will likely roll out AI steadily: automating simple tasks (like media lists or routine facts) first, while experienced PR managers keep overseeing messaging, strategy and relationships that need a human touch [1] [3].
Sources
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More Career Info
Career: Public Relations Managers
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Employment & Wage Data
Median Wage
$138,520
Jobs (2024)
83,200
Growth (2024-34)
+5.0%
Annual Openings
6,600
Education
Bachelor's degree
Experience
5 years or more
Source: Bureau of Labor Statistics, Employment Projections 2024-2034
Task-Level AI Resilience Scores
AI-generated estimates of task resilience over the next 3 years
1
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
2
Assign, supervise, and review the activities of public relations staff.
3
Formulate policies and procedures related to public information programs, working with public relations executives.
4
Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
5
Produce films and other video products, regulate their distribution, and operate film library.
6
Manage communications budgets.
7
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
Tasks are ranked by their AI resilience, with the most resilient tasks shown first. Core tasks are essential functions of this occupation, while supplemental tasks provide additional context.
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