BETA
Updated: Mar 24
BETA
Updated: Mar 24
Evolving
Last Update: 3/13/2026
Your role’s AI Resilience Score is
36.0%
Median Score
Changing Fast
Evolving
Stable
This reflects the reliability of your score based on the number of data sources available for this career and how closely those sources agree on the outlook. A higher confidence means more consistent evidence from labor experts and AI models.
What does this resilience result mean?
These roles are shifting as AI becomes part of everyday workflows. Expect new responsibilities and new opportunities.
AI Resilience Report for
Public Relations Managers
They create and maintain a positive image for companies by managing media stories, organizing events, and communicating with the public.
This role is evolving
The career of a Public Relations Manager is labeled as "Evolving" because AI is increasingly being used to help with routine tasks like drafting press releases and analyzing media sentiment, making these parts of the job faster and more efficient. However, the core of PR work—building personal relationships and planning events—still relies heavily on human skills like creativity, judgment, and trust, which AI can't fully replicate.
Read full analysisLearn more about how you can thrive in this position
View analysis
Chat with Coach
Latest news
More career infoAnalysisChatNewsMoreLearn more about how you can thrive in this position
View analysisChat with CoachLatest newsMore career infoAnalysisChatNewsMoreThis role is evolving
The career of a Public Relations Manager is labeled as "Evolving" because AI is increasingly being used to help with routine tasks like drafting press releases and analyzing media sentiment, making these parts of the job faster and more efficient. However, the core of PR work—building personal relationships and planning events—still relies heavily on human skills like creativity, judgment, and trust, which AI can't fully replicate.
Read full analysisContributing Sources
We aggregate scores from multiple models and supplement with employment projections for a more accurate picture of this occupation’s resilience. Expand to view all sources.
AI Resilience
AI Resilience Model v1.0
AI Task Resilience
CareerVillage's proprietary model that estimates how resilient each occupation's tasks are to AI automation and augmentation
Changing fast16.0%
16.0%
Microsoft's Working with AI
AI Applicability
Measures how applicable AI tools (like Bing Copilot) are to each occupation based on real usage patterns
Changing fast27.6%
27.6%
Anthropic's Observed Exposure
AI Resilience
Based on observed patterns of how Claude is being used across occupational tasks in real conversations
Changing fast27.4%
27.4%
Will Robots Take My Job
Automation Resilience
Estimates the probability of automation for each occupation based on research from Oxford University and other academic sources
Stable76.2%
76.2%
Althoff & Reichardt
Economic Growth
Measured as "Wage bill" which is a long term projection for average wage × employment. It's the total labor income flowing to an occupation
Evolving32.1%
32.1%
Medium Demand
Labor Market Outlook
We use BLS employment projections to complement the AI-focused assessments from other sources.
Learn about this scoreGrowth Rate (2024-34):
5.0%
Growth Percentile:
73.3%
Annual Openings:
6,600
Annual Openings Pct:
45.4%
Analysis of Current AI Resilience
Public Relations Managers
Updated Quarterly • Last Update: 2/17/2026
What's changing and what's not
Public relations managers do many tasks that mix writing, planning, and personal contacts. For example, they often draft speeches, write press releases, and arrange media interviews [1]. Today, AI “writing” tools can draft first versions of press releases or social posts, and many PR teams have started using them [2] [3].
In fact, a recent industry survey found content creation (blog posts, emails, etc.) is where AI use is highest, although final press releases are usually still reviewed by people [2] [3]. AI also helps behind the scenes: PR software has used AI-driven sentiment analysis and media monitoring for years to track news and public opinion [2].
At the same time, many core PR duties remain very human. Tasks like building personal relationships with reporters or clients [1] or planning special events [1] require judgment, trust, and creativity that AI can’t fully copy. In these areas, AI may only assist (for example, suggesting invite lists or analyzing what audiences like) but cannot manage everything on its own.
In short, AI today augments PR work where it can boost speed – especially routine writing or data analysis – but people still lead on strategy, editing, and personal contact [2] [1].
Sources
AI in the real world
Public relations firms have been trying out AI, but adoption is uneven. Many easy-to-use tools are already available – for example, free or low-cost chatbots that can write drafts – so PR pros can experiment without big expense. Indeed, surveys show about 75% of PR teams already use some AI in their workflows [3].
Clients and employers see that automating routine writing can save time, letting staff focus on planning and relationships instead. Moreover, many PR leaders view AI as a boost: it “supercharges” their work, turning time-consuming media outreach into a more strategic role [3] [2].
However, adoption is careful and steady. Implementing AI tools still costs money and time (for training and oversight), so teams often start small. PR is also a very social, trust-based field – companies worry about mistakes or ethics if AI writes something wrong.
As a result, many pros use AI only for early drafts or data tasks, then double-check with human judgment [2] [3]. Finally, adoption rates vary by region and culture – for example, one report found European PR teams were using AI more frequently than teams in the U.S. [2]. In short, AI is already helping PR managers with parts of their jobs, but human skills (like creativity and building trust) remain essential.
With time, AI tools will likely grow in use, improving efficiency while professionals handle the nuanced, human side of PR [3] [2].
Sources
Help us improve this report.
Tell us if this analysis feels accurate or we missed something.
Share your feedback
More Career Info
Career: Public Relations Managers
Parent Careers
Similar Careers
Employment & Wage Data
Median Wage
$138,520
Jobs (2024)
83,200
Growth (2024-34)
+5.0%
Annual Openings
6,600
Education
Bachelor's degree
Experience
5 years or more
Source: Bureau of Labor Statistics, Employment Projections 2024-2034
Task-Level AI Resilience Scores
AI-generated estimates of task resilience over the next 3 years
1
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
2
Assign, supervise, and review the activities of public relations staff.
3
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
4
Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
5
Respond to requests for information about employers' activities or status.
6
Formulate policies and procedures related to public information programs, working with public relations executives.
7
Maintain company archives.
Tasks are ranked by their AI resilience, with the most resilient tasks shown first. Core tasks are essential functions of this occupation, while supplemental tasks provide additional context.
© 2026 CareerVillage.org. All rights reserved.
The AI Resilience Report is a project from CareerVillage.org®, a registered 501(c)(3) nonprofit.
Built with ❤️ by Sandbox Web
The AI Resilience Report is governed by CareerVillage.org’s Privacy Policy and Terms of Service. This site is not affiliated with Anthropic, Microsoft, or any other data provider and doesn't necessarily represent their viewpoints. This site is being actively updated, and may sometimes contain errors or require improvement in wording or data. To report an error or request a change, please contact air@careervillage.org.