Public Relations Specialists

AI is already helping with some PR tasks, especially writing and research. For example, tools like Muck Rack’s PressPal can “draft press releases based on prompts” and even suggest which reporters to send them to ^[1]. Another PR firm made “Write Release,” which is an AI press‐release creator meant as a starting draft, not the final statement ^[1].

Surveys show many PR pros use AI for brainstorming ideas (about 82% do) and for writing first drafts of documents (about 72%) ^[1]. Other firms use AI to spot trends or simulate audience reactions when planning campaigns ^[1]. In each case, people still check and improve the AI’s work.

Experts note that AI outputs should be reviewed for accuracy and tone ^[1]. This means tasks needing nuance and relationships – like talking to journalists in person or giving speeches – remain firmly in human hands, even if parts of the writing or prep are AI-assisted.

Public relations is seeing fast AI uptake in some areas because the tools are widely available and save time. One recent survey found 3 out of 4 PR professionals now use generative AI in their work ^[1]. Many leaders are eager: for instance, 70% of top PR officers say they’d invest in new AI tools ^[1].

AI can be tried cheaply or free (think ChatGPT or press‐writing apps), so teams experiment with it to cut repetitive work and focus on creative strategy ^{[1] [1]}.

At the same time, some PR teams move more cautiously. People point out that PR depends a lot on trust, creativity, and judgment. There’s little official guidance on best practices yet, and some worry that relying too much on AI could hurt skill development in new staff ^[1].

Industry writers note AI is a “starting point” rather than a replacement ^{[1] [1]}. Overall, interest in AI remains very high – it’s been called a “top job skill” in recent surveys ^[1] – but most experts agree that human creativity and personal connections will still drive PR success even as AI tools become common.