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The AI Resilience Report helps you understand how AI is likely to impact your current or future career. Drawing on data from over 1,500 occupations, it provides a clear snapshot to support informed career decisions.
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Somewhat Resilient
Last Update: 4/23/2026
Your role’s AI Resilience Score is
43.4%
Median Score
Meaningful human contribution
Measures the parts of the occupation that still require a human touch. This score averages data from up to four AI exposure datasets, focusing on the role’s resilience against automation.
Low
Long-term employer demand
Predicts the health of the job market for this role through 2034. Using Bureau of Labor Statistics data, it balances projected annual job openings (60%) with overall employment growth (40%).
High
Sustained economic opportunity
Measures future earning potential and career flexibility. This score is a blend of total projected labor income (67%) and the role’s inherent ability to adapt to economic and technological shifts (33%).
Med
This reflects the reliability of your score based on the number of data sources available for this career and how closely those sources agree on the outlook. A higher confidence means more consistent evidence from labor experts and AI models.
There are a reasonable number of sources for this result, but there is some disagreement between them.
Contributing sources
AI Resilience Report forPublic Relations Specialists
Public Relations Specialists are somewhat less resilient to AI impacts than most occupations, according to our analysis of 7 sources.
A career as a Public Relations Specialist is labeled as "Somewhat Resilient" because AI is significantly changing how certain tasks, like writing and research, are done. While AI tools can draft press releases and analyze public opinion, they can't fully replace the creativity and relationship-building skills that PR specialists bring to the table.
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View analysisChat with CoachLatest newsMore career infoAnalysisChatNewsMoreThis role is somewhat resilient
A career as a Public Relations Specialist is labeled as "Somewhat Resilient" because AI is significantly changing how certain tasks, like writing and research, are done. While AI tools can draft press releases and analyze public opinion, they can't fully replace the creativity and relationship-building skills that PR specialists bring to the table.
Read full analysisAnalysis of Current AI Resilience
PR Specialist
Updated Quarterly • Last Update: 2/17/2026
How is AI changing PR Specialist jobs?
AI is already helping PR specialists with many writing and research tasks. For example, new tools like Muck Rack’s PressPal use AI to draft press releases and suggest media contacts based on the content [1]. In one survey, 72% of PR pros said they use AI for writing first drafts and 70% for editing [1].
In practice, AI can generate newsletters or reports quickly, but experts stress that humans still review and tweak those drafts [1] [1]. In other words, AI augments PR writers by saving time, not fully replacing them.
AI also helps with planning programs and spotting trends. Large firms use AI-powered analytics to scan the news and social media for public opinion and even test messages on simulated audiences [1]. For example, some agencies let AI “play the role” of a target audience to see how a press story might land.
These tools speed up brainstorming and help managers see key issues faster [1] [1].
For media relations (like responding to press inquiries), AI tools can suggest relevant journalists or pre-draft responses. Some companies even embed “answer engine” chatbots into PR sites to handle simple media questions automatically [1] [1]. However, most PR pros agree that real interviews, crisis talks, and speeches still need a human touch.
Tasks like meeting with executives, coordinating crises, and delivering speeches rely on people’s judgment and empathy. AI might analyze data to alert teams about a brewing issue, but it doesn’t replace the human face-to-face work [1] [1].
Sources
How fast is AI adoption growing for PR Specialist?
AI tools for PR are widely available, which drives interest. Many agencies now subscribe to generative AI services (like ChatGPT or specialized PR platforms). A 2024 survey found 75% of PR professionals already use AI at work [1].
Leaders see clear benefits in brainstorming and writing help: in that survey, 82% used AI for idea generation and 72% for drafts [1]. In fact, about 70% of communication chiefs say they are willing to invest in new AI tools [1] [1]. These low-cost tools can do hours of routine writing or analysis fast, which is hard to do quickly by hand.
On the other hand, adoption is careful and gradual. PR involves trust and human relationships, so many teams keep a close eye on accuracy. Axios reports that most PR firms say AI “is a great start” but not a final product [1].
Training is still needed—data shows guidance on best practices is lacking and some pros worry that young staff might lean too heavily on AI [1]. There are no strict laws barring AI in PR, but ethical concerns (like AI making errors in a press release) make companies cautious.
Overall, because PR jobs often pay around \$70K a year [2], companies see a good value in affordable AI tools that aid routine work. But the uniquely human skills of creativity, relationship-building and strategic judgment remain key. As one PR leader put it, “now is the time to experiment aggressively with these tools,” while ensuring we still have real people guiding the strategy [1] [1].
In short, AI is being used to boost what PR specialists do – helping them work faster – rather than fully replace the human in public relations [1] [1].
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More Career Info
Career: Public Relations Specialists
They create and share positive stories about companies or people to the public, helping to improve and maintain their image and reputation.
Parent Careers
Employment & Wage Data
Median Wage
$69,780
Jobs (2024)
315,900
Growth (2024-34)
+4.8%
Annual Openings
27,600
Education
Bachelor's degree
Experience
None
Source: Bureau of Labor Statistics, Employment Projections 2024-2034
Task-Level AI Resilience Scores
AI-generated estimates of task resilience over the next 3 years
1
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
2
Prepare or deliver speeches to further public relations objectives.
3
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
4
Coordinate public responses to environmental management incidents or conflicts.
5
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
6
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
7
Coach client representatives in effective communication with the public or with employees.
Tasks are ranked by their AI resilience, with the most resilient tasks shown first. Core tasks are essential functions of this occupation, while supplemental tasks provide additional context.
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