BETA
Updated: Mar 20
BETA
Updated: Mar 20
Changing fast
Last Update: 3/13/2026
Your role’s AI Resilience Score is
23.1%
Median Score
Changing Fast
Evolving
Stable
This reflects the reliability of your score based on the number of data sources available for this career and how closely those sources agree on the outlook. A higher confidence means more consistent evidence from labor experts and AI models.
What does this resilience result mean?
These roles are undergoing rapid transformation. Entry-level tasks may be automated, and career paths may look different in the near future.
AI Resilience Report for
Public Relations Specialists
They create and share positive stories about companies or people to the public, helping to improve and maintain their image and reputation.
This role is changing fast
Public relations is labeled as "Changing fast" because AI is rapidly automating tasks like drafting press releases and analyzing trends, making routine work faster and more efficient. However, there's still a strong need for human skills like creativity, relationship-building, and strategic decision-making, especially in activities like crisis management and delivering speeches.
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View analysisChat with CoachLatest newsMore career infoAnalysisChatNewsMoreThis role is changing fast
Public relations is labeled as "Changing fast" because AI is rapidly automating tasks like drafting press releases and analyzing trends, making routine work faster and more efficient. However, there's still a strong need for human skills like creativity, relationship-building, and strategic decision-making, especially in activities like crisis management and delivering speeches.
Read full analysisContributing Sources
We aggregate scores from multiple models and supplement with employment projections for a more accurate picture of this occupation’s resilience. Expand to view all sources.
AI Resilience
AI Resilience Model v1.0
AI Task Resilience
CareerVillage's proprietary model that estimates how resilient each occupation's tasks are to AI automation and augmentation
Changing fast5.6%
5.6%
Microsoft's Working with AI
AI Applicability
Measures how applicable AI tools (like Bing Copilot) are to each occupation based on real usage patterns
Changing fast3.1%
3.1%
Anthropic's Observed Exposure
AI Resilience
Based on observed patterns of how Claude is being used across occupational tasks in real conversations
Changing fast5.2%
5.2%
Will Robots Take My Job
Automation Resilience
Estimates the probability of automation for each occupation based on research from Oxford University and other academic sources
Stable78.8%
78.8%
Althoff & Reichardt
Economic Growth
Measured as "Wage bill" which is a long term projection for average wage × employment. It's the total labor income flowing to an occupation
Changing fast21.0%
21.0%
High Demand
Labor Market Outlook
We use BLS employment projections to complement the AI-focused assessments from other sources.
Learn about this scoreGrowth Rate (2024-34):
4.8%
Growth Percentile:
71.4%
Annual Openings:
27,600
Annual Openings Pct:
73.8%
Analysis of Current AI Resilience
PR Specialist
Updated Quarterly • Last Update: 2/17/2026
What's changing and what's not
AI is already helping PR specialists with many writing and research tasks. For example, new tools like Muck Rack’s PressPal use AI to draft press releases and suggest media contacts based on the content [1]. In one survey, 72% of PR pros said they use AI for writing first drafts and 70% for editing [1].
In practice, AI can generate newsletters or reports quickly, but experts stress that humans still review and tweak those drafts [1] [1]. In other words, AI augments PR writers by saving time, not fully replacing them.
AI also helps with planning programs and spotting trends. Large firms use AI-powered analytics to scan the news and social media for public opinion and even test messages on simulated audiences [1]. For example, some agencies let AI “play the role” of a target audience to see how a press story might land.
These tools speed up brainstorming and help managers see key issues faster [1] [1].
For media relations (like responding to press inquiries), AI tools can suggest relevant journalists or pre-draft responses. Some companies even embed “answer engine” chatbots into PR sites to handle simple media questions automatically [1] [1]. However, most PR pros agree that real interviews, crisis talks, and speeches still need a human touch.
Tasks like meeting with executives, coordinating crises, and delivering speeches rely on people’s judgment and empathy. AI might analyze data to alert teams about a brewing issue, but it doesn’t replace the human face-to-face work [1] [1].
Sources
AI in the real world
AI tools for PR are widely available, which drives interest. Many agencies now subscribe to generative AI services (like ChatGPT or specialized PR platforms). A 2024 survey found 75% of PR professionals already use AI at work [1].
Leaders see clear benefits in brainstorming and writing help: in that survey, 82% used AI for idea generation and 72% for drafts [1]. In fact, about 70% of communication chiefs say they are willing to invest in new AI tools [1] [1]. These low-cost tools can do hours of routine writing or analysis fast, which is hard to do quickly by hand.
On the other hand, adoption is careful and gradual. PR involves trust and human relationships, so many teams keep a close eye on accuracy. Axios reports that most PR firms say AI “is a great start” but not a final product [1].
Training is still needed—data shows guidance on best practices is lacking and some pros worry that young staff might lean too heavily on AI [1]. There are no strict laws barring AI in PR, but ethical concerns (like AI making errors in a press release) make companies cautious.
Overall, because PR jobs often pay around \$70K a year [2], companies see a good value in affordable AI tools that aid routine work. But the uniquely human skills of creativity, relationship-building and strategic judgment remain key. As one PR leader put it, “now is the time to experiment aggressively with these tools,” while ensuring we still have real people guiding the strategy [1] [1].
In short, AI is being used to boost what PR specialists do – helping them work faster – rather than fully replace the human in public relations [1] [1].
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More Career Info
Career: Public Relations Specialists
Parent Careers
Employment & Wage Data
Median Wage
$69,780
Jobs (2024)
315,900
Growth (2024-34)
+4.8%
Annual Openings
27,600
Education
Bachelor's degree
Experience
None
Source: Bureau of Labor Statistics, Employment Projections 2024-2034
Task-Level AI Resilience Scores
AI-generated estimates of task resilience over the next 3 years
1
Prepare or deliver speeches to further public relations objectives.
2
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
3
Coordinate public responses to environmental management incidents or conflicts.
4
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
5
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
6
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
7
Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.
Tasks are ranked by their AI resilience, with the most resilient tasks shown first. Core tasks are essential functions of this occupation, while supplemental tasks provide additional context.
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