AI Resilience Report forAdvertising and Promotions Managers

Advertising managers do many tasks, and some are already partly automated. For example, industry data show about 90% of online display ads are placed through automated AI systems ^[1], so computers handle most of the media buying. Managers still inspect ad layouts and copy (O*NET, a U.S. jobs database, lists this as a core duty ^[2]).

Today, AI tools like grammar checkers and even ChatGPT can draft or polish ad text ^[3], and software can suggest budget plans. These tools assist managers, but people still make the final decisions. Human skills remain important for creativity and relationships (for instance, negotiating contracts or attending events), because AI can’t replace real human judgment.

Firms will adopt AI faster when it clearly saves time or money. For example, one marketing report says advertisers have a “growing appetite” for AI tools to buy ads ^[1], since those systems boost efficiency. A BLS study finds that as companies use more AI they often “flatten” management layers ^[4] – meaning routine work is automated and people focus on higher-level tasks.

On the other hand, companies move more slowly for tasks that need a human touch. Experts note the industry is still moving past AI’s hype phase ^[3], and advertisers worry about privacy and ethics. In summary, advertising managers will use AI for data analysis and routine chores (like targeting ad campaigns ^[1]), but creative strategy, budgets, and client relationships still need human insight.

Managers who learn to work with AI can spend more time on the creative and personal parts of the job.