Not Very Resilient
Last Update: 8/30/2026
AI Resilience Score for Ad and Promotions Manager:
31.8%
Median Score
Meaningful human contribution
Measures the parts of the occupation that still require a human touch. This score averages data from up to four AI exposure datasets, focusing on the role’s resilience against automation.
Low
Long-term employer demand
Predicts the health of the job market for this role through 2034. Using Bureau of Labor Statistics data, it balances projected annual job openings (60%) with overall employment growth (40%).
Low
Sustained economic opportunity
Measures future earning potential and career flexibility. This score is a blend of total projected labor income (67%) and the role’s inherent ability to adapt to economic and technological shifts (33%).
Low
This reflects the reliability of your score based on the number of data sources available for this career and how closely those sources agree on the outlook. A higher confidence means more consistent evidence from labor experts and AI models.
Most data sources align, with only minor variation. This is a well-supported result.
Contributing sources
AI Resilience Report forAdvertising and Promotions Managers
$133,660 median salary•2,300 annual openings•SOC Code: 11-2011.00
Advertising and Promotions Managers are less resilient to AI impacts than most occupations, according to our analysis of 7 sources.
This career is labeled "Not Very Resilient" because a large portion of the analytical and creative tasks that advertising managers handle every day are already being automated at a rapid pace. AI tools can now measure campaign effectiveness, forecast sales trends, draft campaign concepts, and generate multiple creative variations faster than any human team, and research suggests automation of marketing work could jump from 16 to 36 percent between 2026 and 2028.
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More career infoAnalysisChatNewsMoreThis role is not very resilient
This career is labeled "Not Very Resilient" because a large portion of the analytical and creative tasks that advertising managers handle every day are already being automated at a rapid pace. AI tools can now measure campaign effectiveness, forecast sales trends, draft campaign concepts, and generate multiple creative variations faster than any human team, and research suggests automation of marketing work could jump from 16 to 36 percent between 2026 and 2028.
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View analysisChat with CoachLatest newsMore career infoAnalysisChatNewsMoreAnalysis of Current AI Resilience
Ad and Promotions Manager
Updated Quarterly
How is AI changing Ad and Promotions Manager jobs?
Right now, AI is mostly augmenting advertising and promotions managers rather than replacing them — but the pace is picking up fast. A Gartner survey of 402 CMOs [1] found that marketing leaders expect AI-driven automation of marketing work to more than double, from 16% in 2026 to 36% by 2028. The tasks getting automated first are the analytical ones — measuring campaign effectiveness, forecasting sales trends, and scanning trade news — which lines up with the 70%+ automation scores on your list.
Adweek describes [2] how an AI agent can draft a launch narrative, pressure test positioning, and spin 10 campaign variants before lunch, showing that generative tools are speeding up creative first drafts too. McKinsey's State of Marketing Europe 2026 [3] reports that early adopters have already seen 22 percent efficiency gains, which they often reinvest in growth, and expect gains to hit 28 percent within two years. The lower-automation tasks — motivating teams, attending conferences, representing the brand — still rely on human trust, relationships, and judgment.
Sources
How fast is AI adoption growing for Ad and Promotions Manager?
Adoption is accelerating because tools are cheap, widely available, and deliver measurable ROI, but real transformation is slower than the hype suggests. Marketing Dive [4] reports that by 2027, lack of AI literacy could be a top-three reason CMOs are replaced, pushing companies to invest quickly. Yet McKinsey found [3] that 94 percent of European marketing organizations are yet to advance their gen AI maturity, often hampered by cautious leadership, limited know-how, and scattered initiatives, and Gartner notes [1] Eighty percent of CMOs say staff fear and anxiety is a barrier to AI experimentation.
Ethical worries about brand trust, disclosure of AI-generated ads, and copyright are also slowing full rollout. The good news: the U.S. Bureau of Labor Statistics [5] still projects 6% (Faster than average) job growth for advertising, promotions, and marketing managers through 2035 — meaning if you build strong strategic thinking, team leadership, and AI-fluency skills, this career remains a promising path.
Sources
Will AI replace Ad and Promotions Manager?
In part. We think AI will eventually automate a real share of this work, but human judgment, brand instincts, and team leadership will still matter in the roles that survive.
Our 31.8% AI Resilience Score reflects a genuinely exposed career. The analytical tasks that fill a lot of an advertising and promotions manager's day, like measuring campaign effectiveness, forecasting trends, and generating creative variants, are already being handed to AI tools. Gartner research shows marketing leaders expect AI-driven automation of marketing work to more than double, from 16% in 2026 to 36% by 2028 [1]. That is a fast shift for any profession to absorb.
What stays human is real but narrower: motivating teams, building client trust, making judgment calls when data points in two directions, and representing a brand in rooms where relationships matter. These are worth developing deliberately.
The bigger picture for your career is about adaptability. Marketing Dive reports that by 2027, lack of AI literacy could be a top reason CMOs are replaced [4], which means the people who learn to direct AI tools, not just use them, will have an edge. Skills like strategic thinking, cross-functional leadership, and creative direction travel well into adjacent roles in brand management, content strategy, and growth marketing. Stay curious, stay fluent, and keep building the human skills AI cannot replicate.
Sources
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Latest AI news for Ad and Promotions Manager
These articles highlight the crucial role of AI in the evolving landscape of advertising and promotions management. For instance, the piece on predictive analytics illustrates how AI can help managers forecast consumer behavior, enhancing campaign effectiveness. Additionally, understanding the ethical use of AI ensures that future professionals can harness these technologies responsibly, promoting trust and transparency. By embracing these insights, students can build resilience in their careers, adapting to the transformative changes AI brings to marketing strategies and audience engagement.
10000+ Marketing Ai jobs in United States
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The Transformative Impact of Artificial Intelligence in ...
www.gcu.edu • 9/20/2026
Feb 14, 2024 — AI's predictive analytics capabilities empower advertisers to forecast future trends and consumer behavior. By delving into historical data, AI ... Read more
The ethical use of AI in advertising
iapp.org • 9/20/2026
May 21, 2025 — Artificial intelligence is reshaping the advertising industry, enabling unprecedented levels of personalization, efficiency and audience ... Read more
AI in advertising: How to use it the right way in 2026
www.stackadapt.com • 9/20/2026
Jun 24, 2026 — AI is revolutionizing marketing. Learn how AI in advertising can improve targeting, personalize content, and optimize campaigns.
How is Artificial Intelligence changing advertising?
adassoc.org.uk • 9/20/2026
“AI knows what the customers want before they do. It can uncover customer insights and trends to deliver predictive service. In advertising, AI can personalise ... Read more
More Career Info
Career: Advertising and Promotions Managers
They create and oversee marketing campaigns to capture attention and boost sales, often by working with teams to design ads and special offers.
Parent Careers
Employment & Wage Data
Median Wage
$133,660
Jobs (2025)
33,200
Growth (2025-35)
-3.7%
Annual Openings
2,300
Education
Bachelor's degree
Experience
Less than 5 years
Source: Bureau of Labor Statistics, Employment Projections 2025-2035
Task-Level AI Resilience Scores
AI-generated estimates of task resilience over the next 3 years
1
Attend or participate in conferences, community events, and promotional events related to products or technologies.
2
Represent company at trade association meetings to promote products.
3
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
4
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
5
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
6
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
7
Direct and coordinate product research and development.
Tasks are ranked by their AI resilience, with the most resilient tasks shown first. Core tasks are essential functions of this occupation, while supplemental tasks provide additional context.
