Not Very Resilient
Last Update: 7/31/2026
AI Resilience Score for Ad and Promotions Manager:
30.0%
Median Score
Meaningful human contribution
Measures the parts of the occupation that still require a human touch. This score averages data from up to four AI exposure datasets, focusing on the role’s resilience against automation.
Med
Long-term employer demand
Predicts the health of the job market for this role through 2034. Using Bureau of Labor Statistics data, it balances projected annual job openings (60%) with overall employment growth (40%).
Low
Sustained economic opportunity
Measures future earning potential and career flexibility. This score is a blend of total projected labor income (67%) and the role’s inherent ability to adapt to economic and technological shifts (33%).
Low
This reflects the reliability of your score based on the number of data sources available for this career and how closely those sources agree on the outlook. A higher confidence means more consistent evidence from labor experts and AI models.
Most data sources align, with only minor variation. This is a well-supported result.
Contributing sources
AI Resilience Report forAdvertising and Promotions Managers
$133,660 median salary•2,100 annual openings•SOC Code: 11-2011.00
Advertising and Promotions Managers are less resilient to AI impacts than most occupations, according to our analysis of 7 sources.
Advertising and Promotions Managers land in the "Not Very Resilient" category because a large portion of their day-to-day work, including writing ad copy, designing layouts, analyzing audience data, and planning media campaigns, can now be handled faster and cheaper by AI tools. Researchers estimate that agentic AI could take over as much as two-thirds of current marketing activities, which means the routine tasks that once filled a manager's schedule are quickly shifting to automated systems.
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Advertising and Promotions Managers land in the "Not Very Resilient" category because a large portion of their day-to-day work, including writing ad copy, designing layouts, analyzing audience data, and planning media campaigns, can now be handled faster and cheaper by AI tools. Researchers estimate that agentic AI could take over as much as two-thirds of current marketing activities, which means the routine tasks that once filled a manager's schedule are quickly shifting to automated systems.
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View analysisChat with CoachLatest newsMore career infoAnalysisChatNewsMoreAnalysis of Current AI Resilience
Ad and Promotions Manager
Updated Quarterly
How is AI changing Ad and Promotions Manager jobs?
Right now, AI is mostly augmenting advertising and promotions managers rather than replacing them — but the augmentation is moving fast. McKinsey researchers estimate that agentic AI will come to power as much as two-thirds of current marketing activities, enabling tasks such as automated content generation, synthetic audience testing, and audience-based media planning [1]. In practice, that means tools can now draft ad copy, edit layouts, and scan trade publications for trend signals in seconds — exactly the routine work O*NET flags as highly automatable.
McKinsey reports that organizations using agentic workflows can expect 10 to 30 percent revenue growth from hyperpersonalized marketing, and that agentic systems can accelerate the creation and execution of marketing campaigns by ten to 15 times [1]. Trade press echoes this: Ad Age's 2026 outlook [2] highlights the rise of voice AI-powered contextual targeting and fully agentic media planning. Strategy, client relationships, and brand judgment — the lower-automation tasks — still live with humans.
Sources
How fast is AI adoption growing for Ad and Promotions Manager?
Adoption is happening quickly because the tools are cheap, commercially available, and tied to measurable ROI. Marketing Brew reports that traffic to US retail websites coming from AI spiked 393% year over year in the first three months of 2026, pushing brands to invest fast. Still, the World Economic Forum [3] projects a net gain of 78 million jobs globally by 2030 as roles shift rather than vanish, and the U.S. Bureau of Labor Statistics [4] still projects advertising, promotions, and marketing manager jobs to grow 6% from 2024–2034, faster than average, with about 36,400 openings each year.
The takeaway: learn the AI tools, lean into creative strategy and human storytelling, and you'll likely ride this wave rather than be swept by it.
Sources
Will AI replace Ad and Promotions Manager?
In part. We think AI will eventually automate a real share of this work, but the creative judgment and brand strategy at the core of this role will keep humans in the picture for some time.
Our 30.0% AI Resilience Score signals real exposure. Tools can already draft ad copy, run audience testing, and plan media buys in seconds, and McKinsey researchers estimate agentic AI could power as much as two-thirds of current marketing activities [1]. That is not a small shift. The routine, execution-heavy parts of this job are genuinely at risk, and the long-term demand picture is weaker than the field's current growth numbers might suggest.
What stays human is the harder stuff: reading a room, building client trust, making a brand feel like something real. Those skills are harder to automate and easier to carry into adjacent roles in brand strategy, content leadership, or creative direction.
If you are early in your career, treat AI fluency as a baseline, not a differentiator. Learn the tools, then build on top of them. The World Economic Forum projects a net gain of 78 million jobs globally by 2030 as roles shift [3]. This field will look different, but people who combine strategic thinking with AI literacy will have options.
Sources
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Latest AI news for Ad and Promotions Manager
These articles highlight how AI is transforming the landscape for Advertising and Promotions Managers. For instance, the MIT Sloan webinar discusses how strategic AI implementation can strengthen brand-consumer relationships, presenting new opportunities for marketers. McKinsey's insights on AI 2.0 emphasize that successful marketers will need to embrace a positionless approach, focusing on agility and innovation. As AI automates tasks like influencer negotiations and campaign management, understanding these tools will be crucial for future professionals to remain resilient and effective in their careers.
McKinsey frames AI 2.0; Positionless Marketing delivers it
martech.org • 6/20/2026
AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless.
AI is reshaping what entry-level marketing work looks like
martech.org • 3/19/2026
AI is transforming entry-level marketing roles from execution to oversight, forcing teams to rethink how junior talent contributes and...
AI Agents Are Coming for Influencer Marketing
influencermarketinghub.com • 3/11/2026
Manual influencer campaigns are dying. See how AI agents will automate discovery, pricing, negotiation, and budget allocation across creator...
Webinar: Reimagining Marketing Strategy for the AI Era
sloanreview.mit.edu • 9/25/2025
Strategic AI implementation for marketing leaders: opportunities, risks, and the future of brand-consumer relationships.
AI Shopping Tools Threaten Affiliates
www.practicalecommerce.com • 8/11/2025
Chatbots and AI shopping tools that generate gift ideas and recommend products could disrupt affiliate marketing and distort attribution in...
More Career Info
Career: Advertising and Promotions Managers
They create and oversee marketing campaigns to capture attention and boost sales, often by working with teams to design ads and special offers.
Parent Careers
Employment & Wage Data
Median Wage
$133,660
Jobs (2024)
27,000
Growth (2024-34)
-2.2%
Annual Openings
2,100
Education
Bachelor's degree
Experience
Less than 5 years
Source: Bureau of Labor Statistics, Employment Projections 2024-2034
Task-Level AI Resilience Scores
AI-generated estimates of task resilience over the next 3 years
1
Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
2
Train and direct workers engaged in developing and producing advertisements.
3
Represent company at trade association meetings to promote products.
4
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
5
Plan and execute advertising policies and strategies for organizations.
6
Coordinate with the media to disseminate advertising.
7
Confer with clients to provide marketing or technical advice.
Tasks are ranked by their AI resilience, with the most resilient tasks shown first. Core tasks are essential functions of this occupation, while supplemental tasks provide additional context.
