BETA
Updated: Feb 6
BETA
Updated: Feb 6
Changing fast
Last Update: 11/21/2025
Your role’s AI Resilience Score is
28.8%
Median Score
Changing Fast
Evolving
Stable
What does this resilience result mean?
These roles are undergoing rapid transformation. Entry-level tasks may be automated, and career paths may look different in the near future.
AI Resilience Report for
Advertising and Promotions Managers
They create and oversee marketing campaigns to capture attention and boost sales, often by working with teams to design ads and special offers.
Summary
The career of Advertising and Promotions Managers is labeled as "Evolving" because AI is changing how some tasks are done, like analyzing data and setting budgets. AI tools help with routine tasks to make things faster and more efficient, but human creativity and personal skills are still crucial for developing strategies and working with clients.
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View analysisChat with CoachLatest newsMore career infoSummary
The career of Advertising and Promotions Managers is labeled as "Evolving" because AI is changing how some tasks are done, like analyzing data and setting budgets. AI tools help with routine tasks to make things faster and more efficient, but human creativity and personal skills are still crucial for developing strategies and working with clients.
Read full analysisContributing Sources
AI Resilience
All scores are converted into percentiles showing where this career ranks among U.S. careers. For models that measure impact or risk, we flip the percentile (subtract it from 100) to derive resilience.
CareerVillage.org's AI Resilience Analysis
AI Task Resilience
Changing fast17.0%
17.0%
Microsoft's Working with AI
AI Applicability
Evolving37.0%
37.0%
Anthropic's Economic Index
AI Resilience
Changing fast6.8%
6.8%
Will Robots Take My Job
Automation Resilience
Evolving68.9%
68.9%
Low Demand
Labor Market Outlook
We use BLS employment projections to complement the AI-focused assessments from other sources.
Learn about this scoreGrowth Rate (2024-34):
-2.2%
Growth Percentile:
18.2%
Annual Openings:
2.1
Annual Openings Pct:
22.3%
Analysis of Current AI Resilience
Ad and Promotions Manager
Updated Quarterly • Last Update: 11/21/2025
State of Automation & Augmentation
Advertising and promotions managers do a mix of creative and data work. Tasks like setting campaign budgets or organizing market research can be helped by AI. For example, official job sources note that these managers “work with the finance department to prepare a budget and cost estimates” and often analyze market studies to guide advertising [1] [1].
Today, AI-powered tools (such as programmatic bidding systems or predictive analytics) can crunch numbers and gather data faster. Startups are even building “AI agent” platforms to help brands run advertising, using generative AI to transform how companies reach customers [2]. Industry examples show AI automating much routine work: one PR agency noted its new AI platform can handle about 75% of typical crisis-response tasks [2].
At the same time, many parts of the job still need people. Activities like talking directly with clients, deciding creative strategy, motivating a team, or networking at events rely on human skills. AI helps with information, but it doesn’t replace personal insight or leadership.
As one communications report explains, these AI tools aren’t meant to fire people but to let teams “take on more work” by reducing manual effort [2]. In short, computers and AI are good at facts and figures and routine steps, but the creative and social parts of advertising remain with human managers [3] [2].
Sources
AI Adoption
The advertising field is adopting AI steadily but carefully. Big companies are pushing AI for efficiency – making ad buying and planning quicker and smarter [2]. In fact, consulting research finds most marketing work could use AI help (one survey suggested 80% of communications tasks might benefit) [2].
This means many managers see a chance to save time and find new budget efficiencies. Also, large investments (like the funding for generative advertising platforms) show there is interest in AI solutions [2].
However, adoption can be slow too. New AI systems cost money to set up and require training people to use them. Smaller teams or traditional agencies may move cautiously.
There are also concerns about trusting AI with a brand’s voice or ethics. For now, many companies treat AI as an assistant: they use it to automate reports or suggest ideas, but final decisions and client relationships stay in human hands. Overall, while AI tools are available for tasks like data analysis and ad optimization, advertising managers still rely on their creativity, judgment, and people skills – so AI is a helpful partner, not a full replacement [2] [2].
Sources
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More Career Info
Career: Advertising and Promotions Managers
Parent Careers
Employment & Wage Data
Median Wage
$126,960
Jobs (2024)
27,000
Growth (2024-34)
-2.2%
Annual Openings
2,100
Education
Bachelor's degree
Experience
Less than 5 years
Source: Bureau of Labor Statistics, Employment Projections 2024-2034
Task-Level AI Resilience Scores
AI-generated estimates of task resilience over the next 3 years
1
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.
2
Represent company at trade association meetings to promote products.
3
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
4
Confer with clients to provide marketing or technical advice.
5
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
6
Manage sales team including setting goals, providing incentives, and evaluating employee performance.
7
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Tasks are ranked by their AI resilience, with the most resilient tasks shown first. Core tasks are essential functions of this occupation, while supplemental tasks provide additional context.
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